A Dollar Can Go A Long Way
What if every dollar at your bank is reinvested back into your community and causes you care about?
Mighty is a comparison site that helps customers find banks and credit unions that align with their financial needs and values, all by using public data.
BRAND IDENTITY, PRINT DESIGN, UI DESIGN
The friendly guide to your bank account’s impact
Dark and bright blues serve as the foundation of the brand palette and establish Mighty as a trustworthy and knowledgeable authority in the the world of banking. Pops of bright accent hues lend a warm tone to an otherwise intimidating subject.
The icon system represent the breadth of Mighty’s community-driven mission — customers can see where their bank or credit union invests their dollars in a variety of locales, economic sectors, communities, and causes.
Balancing warm approachability with transparent efficacy.
The rounded, open forms of the primary typeface Quicksand lends a genial, conversational tone to the logo and headlines.
In contrast, Gudea is highly functional and maintains legibility at a variety of sizes. This clarity is critical for communicating dense blocks of information.
